MARKETING RESEARCH

Marketing is the primary driving force of a successful business, and research is the stepping stone in any endeavor. At Asia Business Partners LTD, we will be in-charge to probe the distinctiveness and superiority of your business marketing efforts through our Marketing Research Service. Our Marketing Research encompasses the study of the five P’s of Marketing. This ensures a thriving effect of creating and exchanging products as well as value between you and your target.

People

The market or your target customers and consumers are the lifeblood of your business. Knowing the people who can benefit from your business is the first step in Marketing Research. Thus, ABP support s you in understanding the consumer profile and behavior. We will provide you with sufficient information of your customers’ decision process in buying a product.

Product

People form loyalty to a business because of the products that the latter offers. Your business’s product can dwell from goods (tangible products) and services (an activity-intangible) to idea (a concept-intangible). Whatever kind of product you have, ABP aids you in tailoring the right type of product and its presentation for your target market.

Price

Right amount of money charged to a product must be equivalent to the value that your consumers get. Through ABP’s Marketing Research, we will supply you with helpful details about pricing methodology with respect to market behavior, your product, pricing considerations such as cost and profit.

Place

Analyzing the appropriate channels for customers’ product consumption is crucial. The Marketing Research Team of ABP will enlighten you with regards to different product placement options. Our team will not only provide these options, but we too dig deeper to the facts you may necessitate for product placement decisions.